What Kind of Heading Experiments Does AutoOptimize Perform?

AutoOptimize is constantly experimenting. Check out how AutoOptimize experiments with headings that can help you increase conversions.

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The headline is arguably the single most important element on your website. It is usually the first thing visitors see, and you should display your value proposition with clarity so your visitors immediately understand what you are offering and why they need it.

Testing different headlines is also a great way to learn how your visitors think and what they respond to.

AutoOptimize is constantly testing different headings to find the best way to improve your website's conversions. Through these heading experiments, AutoOptimize has been able to improve website conversion exponentially.

Let’s discuss the heading experiments that AutoOptimize performs:

Heading Text:

This allows you to change the text in your headlines.

The wording in headlines can sometimes be a little tricky to "get right". This is why testing different headlines will allow you to easily find the best version that "works".

Before
After changing the heading text

Pro Tips:

Here are a few examples of headline elements you can experiment with:

  • Word choice
  • Usage of numbers
  • Tone
  • Length - We recommend a length of between 8 - 18 words 

If your business is international, it is also important to make sure your headlines translate well.

Red Headline:

Change the color of your headline to red.

  • Red is known to be an attention-grabbing color (e.g., stop signs, red lights, etc).
  • Red headlines increase the chances of it being noticed and read.
  • Red also signifies the importance of the headline.
Before
After changing the headline to red color

Pro Tips:

  • Only use this experiment if the red text will be easily legible with your current background color. You can consider changing your background color in order to use this experiment.
  • Red text may not match your website's design. However, it is still recommended that you try this experiment.

I Wish I Could _____ Headline:

This experiment adds the text "I Wish I Could" with a strikethrough and allows you to add a sentence that describes what your product/service provides.

What if a headline started off in the first person wishing for a more empowered state of being? Could crossing out the 'I wish I could' phrase also suggests a more positive possibility? This is definitely worth a test.

Before
After changing the headline

  • This experiment shows to your visitors that they no longer need to "wish" for something that they want because your business can provide it immediately.
  • The purpose of this experiment is to also make it obvious to your website visitors exactly what your product/service can provide.
  • The headline is also read from your visitor's perspective, allowing them to find a more personal and emotional connection with your product/service.

Add Wavy Underline Under Headlines:

This experiment will add an animated wavy line under your headline

Before
After adding a wavy headline

The headline is by far one of the most important elements on your page, as it usually contains some important information. Underlining and adding animation typically do a great job of bringing attention to something. So if you have a pretty good headline, you can bring more attention to it by adding an animated wavy underline.

Animated Headline vs. Static:

This experiment animates your headline being typed letter-by-better as soon as a visitor lands on your webpage.

The purpose of this experiment is to bring more attention to your headline by animating it.

Headlines often contain some important information about your webpage, and animating the letters is a great way to make your visitors notice it.

The idea behind this experiment is to get more attention to your headline. Moving objects typically do a great job of bringing attention to something. So if you have a pretty good headline, you can attract more attention by animating it.

Different Subheadlines:

This experiment allows you to test different subheadlines on your webpage.

The subheadline is the second most important element on your website, and it should reaffirm why your reader is on the page and act as a primer for the story that the page is going to tell.

The wording in Subheadlines might be a little tricky to "get right". Testing different subheadlines will allow you to get a better idea of how your visitors think and what they respond to (what converts more).

Before
After changing the subheadline text

Pro Tip:

Be sure to relate your subheadline content to the Heading content.

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