AutoOptimize vs. Google Optimize

Learn the differences between Google Optimize and AutoOptimize.

 min. read
May 9, 2023
AutoOptimize vs. Google Optimize

If you're currently using Google Optimize for A/B testing and conversion rate optimization, you may have heard that the service is being discontinued soon. As a result, it's time to start looking for a suitable alternative that can meet your needs. One excellent option to consider is AutoOptimize, a powerful A/B testing tool that can help you optimize your website for higher conversion rates. 

AutoOptimize provides a wide range of features that make it an ideal replacement for Google Optimize, including pre-built templates, automated experiment prioritization, and seamless integration with popular website platforms. In this blog, we'll dive deeper into why AutoOptimize is the best alternative to Google Optimize and how it can help you improve your website's conversion rates.

How Does AutoOptimize Work?

AutoOptimize is a powerful A/B testing tool that allows you to optimize your website for higher conversion rates. This tool runs a series of A/B tests on your site to determine which elements are most effective at driving conversions. These tests can include changes to your website's headlines, images, call-to-action buttons, and more.

One of the key advantages of AutoOptimize is its ease of use. The tool comes with more than 50 pre-designed templates that you can use to get started with your A/B testing right away. These templates are based on best practices and are designed to help you quickly identify the most effective changes to make to your site.

AutoOptimize also automatically identifies high-impact experiments that could benefit your website. This means that you don't need to spend time figuring out what to test – you can simply select the experiments that AutoOptimize suggests and let the tool do the rest.

How Does Google Optimize Work?

Google Optimize is a popular A/B testing tool that allows you to test different variations of your website to see which one performs the best. Like AutoOptimize, Google Optimize allows you to test different elements of your website, including headlines, images, and call-to-action buttons.

One of the key advantages of Google Optimize is that it integrates with other Google tools, such as Google Analytics. This makes it easy to track your results and analyze your data.

However, Google Optimize is not as user-friendly as AutoOptimize. Unlike AutoOptimize, Google Optimize does not come with pre-designed templates, which means that you need to spend time designing and creating your own tests. This can be time-consuming and can make it difficult for beginners to get started with A/B testing.

Conclusion

Overall, AutoOptimize is a better option for those who want to get started with A/B testing quickly and easily. The tool's pre-designed templates and automatic identification of high-impact experiments make it easy for anyone to get started with A/B testing, regardless of their level of experience.

While Google Optimize offers some advantages, such as integration with other Google tools, it is not as user-friendly as AutoOptimize. If you're looking for a powerful and easy-to-use A/B testing tool, then AutoOptimize is the clear winner.

Google Optimize vs. AutoOptimize Features
Template Library: 

One of the biggest advantages of using AutoOptimize is its template library. With over 50 templates available, users can easily find pre-built A/B tests to run on their websites. This saves them the time and effort of coming up with their own experiments and ensures that they're testing elements that are likely to have a high impact on their conversion rates.

For Google Optimize, there is no template library, and you will have to manually select experiments.

Automated Experiment Prioritization: 

AutoOptimize uses advanced algorithms to automatically prioritize experiments based on their potential impact. This means that users don't need to spend time analyzing data or trying to determine which tests are worth running. Instead, they can trust that AutoOptimize is choosing the most promising experiments for them.

When it comes to prioritizing experiments, Google Optimize does not have the same level of automation as AutoOptimize. Users of Google Optimize need to manually analyze the data and decide which experiments to prioritize, which can be time-consuming and require a level of expertise in data analysis.

Time Savings and Cost Effectiveness: 

AutoOptimize's pre-built templates and automated experiment prioritization system are designed to make A/B testing and conversion rate optimization (CRO) much more efficient and cost-effective for users. The pre-built templates provide a starting point for users, allowing them to quickly create A/B tests without having to design from scratch. These templates are based on industry best practices and have been proven to be effective at increasing conversion rates.

In addition to the pre-built templates, AutoOptimize's automated experiment prioritization system helps users save time by automatically identifying and prioritizing high-impact experiments. This means that users don't have to spend time manually analyzing data to determine which tests to run. Instead, the system automatically chooses the most promising experiments for them, allowing them to focus on implementing the results.

By saving users tens of hours that would otherwise be spent on CRO, AutoOptimize not only reduces the time and effort required to optimize conversion rates but also reduces the associated costs. Users don't need to hire additional staff or pay for expensive software to achieve effective A/B testing and optimization. This makes AutoOptimize an ideal solution for small to medium-sized businesses or those with limited resources.

In comparison, Google Optimize does not offer pre-built templates or an automated experiment prioritization system, which means users need to spend more time creating and analyzing their own tests. While Google Optimize offers integration with other Google tools, such as Google Analytics, which can be useful for tracking results, it may not be as cost-effective or efficient for smaller businesses or those with limited resources.

Overall, AutoOptimize's pre-built templates and automated experiment prioritization system make it a more efficient and cost-effective solution for A/B testing and conversion rate optimization, particularly for smaller businesses or those with limited resources.

Customer Support: 

AutoOptimize provides top-notch customer support to ensure that users have the best possible experience. Whether users have a question about how to use the platform or need help troubleshooting an issue, AutoOptimize's support team is always available to help.

Google Optimize also provides customer support for its users. They have a help center that includes articles and guides on how to use the platform, and users can also contact Google's support team for assistance. However, the level of support provided by Google Optimize may not be as personalized or hands-on as the support offered by AutoOptimize.

Guarantee:

AutoOptimize is so confident in its ability to improve website conversion rates that it offers a guarantee: if you don't see a 30% improvement in conversions within 90 days, the company will refund your money in full. This guarantee demonstrates AutoOptimize's commitment to delivering real results for its customers.

In contrast, Google Optimize does not offer any guarantees. While the platform provides valuable A/B testing and personalization tools, users are ultimately responsible for designing and implementing their own experiments. This means that there is no guarantee that users will see any improvement in conversion rates, let alone a 30% increase within 90 days.

AutoOptimize Results:

Result 1:

Optimizing your clients' conversion rates is a crucial aspect of running a successful business in the digital age. Harald, one of our valued clients, is an excellent example of the success that can be achieved through this process. With the help of optimization techniques, Harald was able to save on ad costs and earn an additional $75,000 in revenue for his agency.

One of the most remarkable achievements of Harald's auto-optimization process was a 1058% increase in conversions in under four months. This significant growth is a testament to the effectiveness of auto-optimization, which allows businesses to make data-driven decisions and make constant tweaks to the conversion funnel.

Harald's team completed 24 experiments to test different elements of the conversion funnel. The most successful experiment was changing the text on buttons, which led to a 350% increase in conversions. This small but impactful change highlights the importance of continual testing and optimization to achieve remarkable results.

AutoOptimize takes the guesswork out of decision-making, allowing businesses to focus on the most effective strategies for improving their bottom line. Harald's success demonstrates the power of this process in achieving significant results in a relatively short period.

Read the full case study now!

Result 2:

In today's digital age, businesses must constantly strive to optimize their conversion rates to stay ahead of the competition. Adam, one of our clients, is an excellent example of the success that can be achieved through AutoOptimize. With the help of our platform, Adam was able to help his clients convert more visitors into leads while saving time and mental effort.

Using AutoOptimize, Adam achieved a remarkable 270% increase in conversions for his clients. This impressive growth is a testament to the effectiveness of our tool, which allows businesses to make data-driven decisions and continually tweak and improve the conversion funnel.

During the process, Adam and his team completed 10 experiments to test different elements of the conversion funnel. The most successful experiment involved changing subheadlines, which led to a 70% increase in conversions. This shows that even small changes can have a significant impact on conversion rates.

Read the full case study now!

Ready to take your website's conversions to the next level? Sign up for our paid plan for a whole year for free and become a case study for us! If your website receives 10K+ in traffic, this is the perfect opportunity to see the power of AutoOptimize in action and receive valuable insights for your business. Don't miss out on this exclusive offer.



Sign up now and start optimizing for success!